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Privacy Policy

Last Updated: August 18, 2026

ANCIENT operates the website https://ancient.hk/ (the "Website").

ANCIENT is a B2B furniture brand focused on presenting furniture collections, design information, and business opportunities to professional clients, including retailers, dealers, distributors, interior designers, architects, hospitality businesses, project clients, and other customers and business partners.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with the Website, submit a product inquiry, subscribe to our newsletter, communicate with us, or otherwise interact with ANCIENT.

The Website is currently intended primarily as a product presentation and business inquiry platform. We do not currently offer online purchasing or online payment through the Website, and we do not provide customer account registration or online order processing.

Please read this Privacy Policy carefully. By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires consent for a particular processing activity, we will obtain consent as required.

1. Personal Information We Collect

For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, or can reasonably be associated with an identifiable individual.

Depending on how you interact with us, we may collect the following information.

Information You Provide Directly

When you submit an inquiry, contact us, subscribe to our newsletter, or communicate with us, we may collect:

  • Full name;

  • Company or organization name, where provided;

  • Email address;

  • Telephone number;

  • Country or region;

  • City;

  • Product interests;

  • Business or project requirements;

  • Information included in your inquiry or message;

  • Information you provide through email, WhatsApp, or other communications; and

  • Other information you voluntarily provide to us.

We do not intentionally request sensitive personal information unless it is reasonably necessary for a specific purpose and permitted by applicable law.

Newsletter Information

If you voluntarily subscribe to our newsletter or other marketing communications, we may collect your email address and information necessary to manage your subscription and communication preferences.

Our communications may include:

  • New product launches;

  • Product collections and information;

  • Brand news;

  • Trade shows and exhibitions;

  • Design and industry-related information; and

  • Other information relating to ANCIENT.

Information Collected Automatically

When you visit the Website, certain technical information may be collected automatically through Shopify and other technologies used to operate, secure, analyze, and improve the Website.

Depending on the technologies enabled, this information may include:

  • IP address;

  • Browser type and version;

  • Device type;

  • Operating system;

  • Language and regional settings;

  • Referring URL;

  • Pages viewed;

  • Date and time of access;

  • Website interaction information; and

  • Other technical or usage information.

2. How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you submit an inquiry, contact us, subscribe to our newsletter, or otherwise provide information;

  • Automatically through the Website, including through cookies and similar technologies;

  • From Shopify and our service providers, where they process information in connection with operating the Website or providing services to us; and

  • From business partners or other third parties, where permitted by applicable law.

3. How We Use Personal Information

We may use personal information for the following purposes.

Responding to Inquiries

We may use your information to:

  • Respond to product and business inquiries;

  • Provide product information, specifications, and materials;

  • Discuss product requirements, customization, and project needs;

  • Provide or facilitate quotations;

  • Understand your business requirements;

  • Explore potential business cooperation; and

  • Maintain communications with you regarding your inquiry.

Business Communications

We may communicate with you through email, telephone, WhatsApp, or other communication channels that you provide or request.

These communications may relate to products, collections, quotations, customization, projects, business cooperation, exhibitions, or other matters relevant to your inquiry.

Newsletter and Marketing Communications

Where you voluntarily subscribe, we may use your information to send communications relating to:

  • New products;

  • Product information;

  • Brand news;

  • Trade shows and exhibitions; and

  • Other ANCIENT-related news and information.

You may unsubscribe from marketing communications at any time.

Website Operation and Improvement

We may use information to:

  • Operate and maintain the Website;

  • Improve Website functionality and user experience;

  • Understand how visitors use the Website;

  • Analyze Website performance;

  • Identify and resolve technical issues;

  • Protect the Website against fraud, abuse, or security threats; and

  • Improve our products, services, and communications.

Legal and Business Purposes

We may also use personal information where reasonably necessary to:

  • Comply with applicable laws and regulations;

  • Respond to lawful requests;

  • Establish, exercise, or defend legal rights;

  • Prevent fraud, misuse, or unlawful activity;

  • Protect our rights, property, and safety; or

  • Manage and protect our business operations.

4. Newsletter and Marketing Communications

We will only add you to our newsletter or marketing communications when you voluntarily choose to subscribe.

Our newsletter may include information about:

  • New product launches;

  • Product collections;

  • Product information;

  • Brand news;

  • Trade shows and exhibitions; and

  • Other information relating to ANCIENT.

You may unsubscribe at any time by using the unsubscribe link contained in our marketing emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from contacting you when necessary to respond to an inquiry or for other legitimate business or legal purposes.

5. Email, WhatsApp, and Other Communications

ANCIENT may communicate with prospective and existing business clients through email, telephone, WhatsApp, or other communication platforms.

If you choose to communicate with us through WhatsApp or another third-party communication service, information exchanged through that service may also be subject to the privacy policy and terms of that third-party provider.

We recommend that you do not send unnecessary sensitive or confidential personal information through third-party messaging platforms.

6. How We Share Personal Information

We do not sell personal information for monetary consideration.

We may disclose personal information where reasonably necessary to operate our business, respond to inquiries, provide requested information or services, or comply with applicable law.

Shopify and Service Providers

We may share information with Shopify and other service providers that assist us with:

  • Website hosting and technology;

  • Website security;

  • Data analytics;

  • Email and communication services;

  • Cloud storage;

  • Marketing services; and

  • Other business support services.

These providers may process personal information on our behalf and are expected to handle such information in accordance with applicable requirements.

Manufacturers, Suppliers, and Business Partners

Because ANCIENT operates primarily as a B2B furniture business, we may, where reasonably necessary, share relevant inquiry information with manufacturers, suppliers, or other business partners.

For example, if you request information concerning product specifications, customization, project requirements, quotations, or manufacturing, we may provide relevant information to an appropriate manufacturer, supplier, or business partner so that we can respond to your inquiry or support a potential business relationship.

We seek to limit the information shared to what is reasonably necessary for the relevant business purpose.

Analytics and Advertising Providers

Where applicable, we may allow analytics and advertising providers to collect or receive certain information through cookies, pixels, or similar technologies in order to measure Website usage, understand marketing performance, or provide advertising services.

These providers may include Google, Meta, and other providers that we may use in the future.

When You Ask Us to Share Information

We may disclose information when you direct or request us to do so, or otherwise authorize us to share it.

Legal and Business Transactions

We may disclose information where reasonably necessary to:

  • Comply with applicable laws or legal processes;

  • Respond to governmental or regulatory requests;

  • Protect our rights, property, or safety;

  • Investigate fraud or unlawful activity; or

  • Facilitate a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar business transaction.

7. Shopify

The Website is hosted and powered by Shopify.

Shopify may collect and process personal information relating to your access to and use of the Website in order to provide, maintain, secure, and improve its services.

Information submitted through the Website may be transmitted to Shopify and may be processed by Shopify and its service providers, including in countries other than the country in which you are located.

Shopify may also process certain information in connection with its own products, services, security, analytics, and other legitimate business purposes.

For more information about Shopify's handling of personal information, please review the Shopify Privacy Policy and Shopify Privacy Controls.

Where applicable, you may also use privacy controls provided by Shopify to manage certain privacy preferences.

8. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, scripts, and similar technologies.

These technologies may be used to:

  • Operate the Website;

  • Maintain security;

  • Remember preferences;

  • Understand Website traffic and usage;

  • Measure Website performance;

  • Improve user experience; and

  • Measure and support marketing and advertising activities.

Depending on the technologies enabled on the Website, these may include:

  • Essential technologies;

  • Analytics technologies;

  • Advertising and marketing technologies; and

  • Other technologies used to operate and improve the Website.

At the time this Privacy Policy was last updated, certain analytics and advertising technologies may not yet be enabled on the Website. As our Website and marketing activities develop, we may introduce services such as Google Analytics, Google Ads, and Meta Pixel.

Where applicable law requires consent for non-essential cookies or similar technologies, we will provide appropriate notice and obtain consent as required.

9. Analytics and Advertising

We may use third-party analytics and advertising services to understand Website traffic, evaluate marketing performance, and improve our marketing activities.

These services may include, now or in the future:

Google Analytics

Google Analytics may help us understand how visitors interact with the Website, including Website traffic, pages viewed, and general usage patterns.

Google Ads

Google Ads may be used to promote ANCIENT products and brand information and to measure the effectiveness of advertising campaigns.

Meta Pixel

Meta Pixel may be used to understand interactions with the Website originating from Facebook, Instagram, or other Meta services and may support advertising and remarketing activities.

The specific analytics and advertising technologies used on the Website may change over time.

Where applicable law requires consent or provides users with an opt-out right, we will provide appropriate mechanisms for exercising those choices.

10. International Data Transfers

ANCIENT may work with Shopify, technology providers, manufacturers, suppliers, marketing providers, and other business partners located in countries or regions different from your own.

As a result, personal information may be transferred to, stored in, or processed in countries outside your country or region.

Where applicable law requires safeguards for international transfers of personal information, we will use appropriate lawful mechanisms or safeguards.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with specific requirements for international data transfers, additional safeguards may apply depending on the circumstances.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include the period necessary to:

  • Respond to inquiries;

  • Maintain business communications;

  • Manage newsletter subscriptions;

  • Develop or maintain business relationships;

  • Maintain appropriate business records;

  • Resolve disputes;

  • Prevent fraud or misuse; or

  • Comply with legal obligations.

The appropriate retention period may vary depending on the nature and purpose of the information.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and business requirements.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

13. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have certain rights relating to your personal information.

These rights may include:

  • Right to Access / Know: You may request access to personal information we hold about you.

  • Right to Delete: You may request deletion of personal information, subject to applicable exceptions.

  • Right to Correct: You may request correction of inaccurate personal information.

  • Right to Data Portability: In certain circumstances, you may request a copy of certain personal information in a portable format.

  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent where permitted by law.

  • Right to Object or Restrict Processing: In certain circumstances, you may have the right to object to or restrict certain processing.

  • Right to Opt Out of Marketing: You may unsubscribe from marketing communications at any time.

  • Right to Opt Out of Sale, Sharing, or Certain Targeted Advertising: Depending on your jurisdiction and applicable law, you may have rights relating to the sale or sharing of personal information or targeted advertising.

To exercise an applicable privacy right, please contact us using the information provided below.

We may need to verify your identity before processing certain requests.

14. California Privacy Rights

If you are a California resident, you may have additional privacy rights under California privacy laws, including the California Consumer Privacy Act ("CCPA"), as amended, to the extent those laws apply to ANCIENT.

Depending on the circumstances and applicable law, these rights may include:

  • The right to know about personal information collected about you;

  • The right to access personal information;

  • The right to correct inaccurate personal information;

  • The right to request deletion of personal information, subject to applicable exceptions;

  • The right to opt out of the sale or sharing of personal information;

  • The right to opt out of certain targeted or cross-context behavioral advertising;

  • Certain rights concerning sensitive personal information; and

  • The right not to receive discriminatory treatment for exercising applicable privacy rights.

ANCIENT does not sell personal information for monetary consideration.

Where applicable, you may exercise relevant privacy choices through privacy controls provided on the Website or by contacting us using the information below.

If the Website provides a "Your Privacy Choices" or similar link, you may use that link to manage applicable privacy preferences.

15. European Economic Area and United Kingdom Privacy Rights

If you are located in the European Economic Area or the United Kingdom and applicable data protection laws apply to our processing of your personal information, you may have additional rights.

Depending on the circumstances, these may include rights to:

  • Access your personal information;

  • Correct inaccurate information;

  • Request deletion;

  • Request restriction of processing;

  • Object to certain processing;

  • Receive certain personal information in a portable format; and

  • Withdraw consent where processing is based on consent.

You may also have the right to lodge a complaint with the relevant data protection authority.

Where required by applicable law, we will provide additional information regarding the legal basis for processing, applicable retention periods, recipients of personal information, and international data transfers.

16. Global Privacy Control and Other Privacy Signals

Where required by applicable law and supported by the technologies used on the Website, we may recognize valid privacy preference signals, including Global Privacy Control ("GPC"), as a request to opt out of certain processing activities, such as the sale or sharing of personal information or targeted advertising.

The effect of a privacy signal may depend on applicable law, the information involved, and the technology used to receive and process the signal.

Other browser-based "Do Not Track" signals may not be recognized unless required by applicable law.

17. Children's Privacy

The Website is intended primarily for business and general audiences and is not directed to children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us in violation of applicable law, please contact us so that we can take appropriate action.

18. Third-Party Websites and Links

The Website may contain links to third-party websites, social media platforms, communication services, or other external services.

These third parties operate independently from ANCIENT and may have their own privacy policies, terms, and practices.

We are not responsible for the privacy, security, content, or practices of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

19. Complaints

If you have questions, concerns, or complaints regarding our privacy practices, please contact us using the information provided below.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices;

  • Website functionality;

  • Third-party services;

  • Analytics or advertising technologies;

  • Applicable laws and regulations; or

  • Our privacy practices.

When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy and publish the revised version on the Website.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have questions about how we handle personal information, please contact us:

ANCIENT
Legal Business Name: [To Be Updated]
Business Address: [To Be Updated]
Privacy Contact Email: [To Be Updated]
Website: https://ancient.hk/